7 Ways to Find the Stories That Set Your Small Business Apart

You know your business inside and out. But have you ever stopped to think about the stories behind why you started, the customers you've helped, the challenges you've overcome, or what makes people choose you over someone else? Those stories may be some of the most powerful tools you have for growing your business. In this introductory session, you will learn seven ways to find the stories hiding in plain sight—from the moments that shaped your business to the experiences that keep customers coming back. You'll leave with real stories ready for your website, sales conversations, new-hire training and other critical operations.

Speaker(s): Dr. Johel Brown-Grant, PhD, Principal & Founder, BrantAxis (Narrative Strategy Advisory)

Co-Sponsor(s):

The webinar login will be provided to webinar registrants the day of the webinar. Webinar registration will end 30 minutes before webinar start time.

Fee: No Cost